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GUIDE TO BUYING DIAMOND JEWELRY

Rare and fascinating, mysterious and magical, the diamond has ignited romantic passion throughout history. The word alone conjures up a thousand images of rare, precious, desirable, beautiful, sparkling tokens of love. This guide from Jewelers of America details what you should know when buying diamonds or diamond jewelry for yourself or someone you love. 

The information in our diamond jewelry guide is intended to help you browse for diamond jewelry in advance of your purchase and understand the basic diamond quality factors so you can feel comfortable starting a dialogue with any jewelry salesperson.
 

A Diamond’s Unique Characteristics

Diamonds might not be the rarest gemstone known to man, but they have a set of unique characteristics that sets diamond jewelry apart from other gemstones and gives them a value beyond price. When considering a diamond jewelry purchase, a jeweler might first inform you of these special features of a diamond:
 

Unique Beauty 

The beauty and inner fire of the diamond has made this precious gem prized for centuries. Each stone, like its owner, is endowed with a personality and character uniquely its own. 
 

Durability

A diamond is the hardest substance known to man (ranking 10.0 on the Mohs Hardness Scale) and is resistant to deterioration. When cared for properly, diamond jewelry can be worn every day and passed on as an heirloom to future generations. 

Enduring Value

Gem-quality diamonds have consistently retained their value, and most often have increased in value, after years of being worn and enjoyed. 

The Diamond 4Cs

There are four factors that determine the value of a diamond, collectively known as the Diamond 4Cs. The best way to shop for a diamond is to have a good understanding of the 4Cs and determine which factors are most important to you, as each of the “Cs” means something different for each individual. For example, some women care most about the carat weight and diamond size, while others might consider the clarity and cut more important. A diamond jewelry purchase should never be based on the specifications alone.